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WELCOME TO MY PERSONAL HOMEPAGE

Edison tried more than 10,000 times before achieving the perfect wireframe to make his light bulb, after which he said, ``I have not failed. I've just found 10,000 ways that won't work.``. The attempt that was successful in the end changed the world. We have to work hard to improve the reality we live in, that is what I try to do it in Puglia and Salento ♥

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I present myself

My name is Marcello Mariano, I was born in 1982 (happy that it was also the year Italy won the football world cup). My wife and I are lucky to have 3 children. I love nature, I am fascinated by animals, fish, plants and insects. As a child, I really liked to observe the latter under the microscope.

I’m not afraid of complexity, I try to see it as a whole and then break it down, trying to understand its imbalances, whether in terms of ideas, shapes, spaces or colours. A big problem can be divided into several smaller problems, which are then easier to deal with. I like simplicity and simple things, because they make you happy. It is smart to make the complex simple, not the other way around. I try to apply this formula in my life.

I love Puglia, which I promote in Italy and abroad.

Salento, its Southern part, namely the heel of the Italian boot, I love even more, in its infinite particularities…


Real estate consultant

IT Specialist

Tourism Marketing

ME AND MY DEAR

MUM AND DAD

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Real estate advice on the rental or sale of tourist properties

By sector of HOLIDAY RENTALS for exclusive properties:

  • Rental of all types of holiday homes: masserie with pool, villas on the beach, houses by the sea, apartments with sea view and/or near the coast, and large villas for large groups with or without children
  • I provide realistic estimates of the income that can be generated by renting your property on the tourism market
  • I provide administrative assistance on the rental of holiday homes and on the rules governing tourism and real estate activities in Puglia (regional laws and regulations) and therefore in Salento. I provide assistance on the latest law that has been in operation on rentals since June 1st , 2017, clarifying what must be done to rent out holiday villas with complete peace of mind (necessary precautions, the most requested amenities, help in obtaining the Accommodation Registration Number (CIS – Codice Identificativo di Struttura), declaration of tourist accommodation). I explain how to safely rent your house, apartment or villa with pool.
  • I provide advice on tax regulations, in order to understand “how” to rent holiday rentals and be tax compliant.
  • I offer tourist rental contracts for holiday homes, both for less than 30 days (not subject to registration requirement) and for more than one month
  • I provide internal rules of the houses / rentals and any notice needed (in several languages)
  • I am able to adapt availability to seasons, that is, to bring tourists not only in the most common summer months, but also over other periods throughout the year
  • My international and multilingual team manages to position the property in the best possible way on all interesting tourist markets
  • We constantly analyze national and international markets and customer needs, in order to anticipate trends and highlight the property
  • So I try to provide you with 360° information on “tourist” properties

For the field of REAL ESTATE

  • I specialize in the sale of properties of tourist interest: villas / masserie / houses near the sea and / or with pool
  • I provide a realistic estimate of the property for sale (villa, detached house, apartment, plot, etc.), both for the buyer’s own use or as an investment, because I can give the precise estimated income it could generate
  • I provide legal assistance on the rules to be taken into account when selling a property, using the competent professionals who collaborate with my real estate agency
  • I provide an assessment for the success rate of the sale based on the fixed price
  • I can also manage your property for sale in seasonal rental, so that it generates income while waiting for an interested buyer. This is particularly important so as not to depreciate it, taking into account in particular the many expenses necessary for its superintendence (to keep it in optimal condition). Having it generate income while waiting for it to be sold is very significant because sometimes a tourist happens to fall in love with the property and decide to buy it, as has happened before.
  • I like to discuss with the owners, in order to understand the philosophy which is at the origin of their property, and thus position it as well as possible on the market. Being both a real estate agent and an agent for a fee, I can, on request, act on behalf of only one of the two parties.
  • I direct real estate development towards suitable markets, from which to intercept buyers, both nationally and internationally
  • The presence of my foreign collaborators, within the agency itself, reassures the buyer who is professionally (and humanly) supported in his/her investment
  • We carry out rigorous checks so that the seller and the buyer feel supported and serene in the sales process
  • My team has excellent training in commercial negotiation, in order to ensure an optimal result

ONE OF THE MASSERIA THAT I RENT
VALORIZE YOUR VILLA

Show this villa on my website

IT Specialist

I am an ideator, creator and owner of some websites and a series of social media platforms. I will briefly describe them to you, hoping not to bore you 🙂

« VillaInPuglia.it” website: a beautiful showcase for prestigious villas with private pool and fascinating houses on the beach, for rent and for sale. The villas are presented through numerous pictures, a careful and incomparable description and, if possible, a dedicated video. Translated into several languages, the website is well designed and innovative in many ways. It was the first portal in Salento to allow online reservations, through PayPal or credit card payments. It offers a lot of information, both graphical and textual, with detailed descriptive texts, a precise satellite position of each property, all in order to clearly display their characteristics and thus offer maximum comfort of use to the user.

“CaseSalento.com” website: an excellent portal that displays holiday rentals and real estate sales of all types, from studio apartments to large villas. Here too, we offer the possibility to get a direct quote online and book immediately. I work diligently to provide an accurate description both visually and textually. All locations have they own considerable section, with current and historical descriptions as well as their main tourist interests. Over the years we have produced captivating images and inspiring videos of Salento (classic, aerial and underwater). These have enriched the “locations” section, where each place listed appears in all its glory.

“Viaggio nel Salento” blog: the idea of ​​a blog came to me after receiving daily questions from tourists about the beaches, the coasts, the Salentine gastronomy, etc. On the blog, I publish articles in Italian, some of which are translated into English, which describe in detail the many attractions of our beloved land. Here the peculiarities of the territory are highlighted, through our initiatives, typical recipes and some guides to visit Puglia at different times of the year.

“Villa in Puglia” Instagram profile: intended for users of the famous graphic social network. Exceptional shots and short videos immortalize the beauty of Puglia on a daily basis. The particularities of our most beautiful villas are also presented, thus allowing the most demanding guests to anticipate their stay. There are also many curiosities which we like to tell with passion.

“Villa in Salento” YouTube channel: all our videos, whether they relate to villas, masserie or locations in Salento, are regularly published on this channel. So you will find a large collection of beautiful shots, expertly edited and offering lovely soundtracks. Some videos condense entire days of shooting into just about a minute, in order to provide the user with exceptional images. I invite you to take a look.

Profil TikTok “Villa in Puglia”: ce célèbre réseau social est devenu un outil de divertissement incontournable et passionnant, grâce aux nombreuses vidéos publiées quotidiennement dans le monde entier. Nous montrons là le Talon de la Botte à travers des plans courts, souvent réalisés à partir d’un téléphone portable et accompagnés de bandes sonores attrayantes.

“Villa in Puglia” TikTok profile: this famous social network has become an essential and exciting entertainment tool, thanks to the numerous videos published daily all over the world. Here we show the Italian Heel through short shots, often made from a mobile phone, along with attractive soundtracks.

“Villa in Salento” Facebook page: our international Facebook page. On this platform we promote daily the whole area of Salento and our most beautiful properties. Messages are often published in Italian or English. We publish curiosities on the territory with humour and a privileged place is given to the captivating light of our pictures.

WITH MY TEAM I AM LOOKING TO HAVE EXCEPTIONAL SHOTS
WE CREATE UNIQUE PHOTOS AND VIDEO

See my video

TOURISTIC MARKETING

In order to anticipate the best best offer on a valuable asset, the latter must be observed carefully: the shapes, perimeter, position, orientation, etc. Then understand its history and its meaning. First observe it as a whole, then carefully examine each particularity. Knowing the property also means recognizing the owners’ needs and is therefore necessary, thanks to experience, knowledge of the markets (national and international) and with a pinch of improvisation and inventiveness, to design the “tourist image” in line with the positioning on the market.

I am able to give you a good estimate of how much you can earn from your property, whether through rental or sale, and to organize the advertising and image campaign accordingly, thus helping you achieve your goal. Along with my competent and talented collaborators, I will make the property known on the Italian and international market, advertising it with that balance between tradition and innovation unmatched in the world. You can trust me.

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